Until its merger with Orange Business Services in 2008, Etrali was part of France Telecom. They develop and supply trading systems to financial markets across the World, with more than 1,600 trading rooms in 80 countries depending on their technology.

Working with our PR partners in London, we were asked to look at their trade press advertising.

We produced a corporate ad which focussed on the reliability and dependability of the company and a product ad which reflected the qualities of the product.